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Are you aiming at personalized customer experience with your marketing automation?

Are you aiming at personalized customer experience with your marketing automation? Ask any marketing director in Finland, and they will tell you that one of the most important digital marketing trends of 2019 was marketing automation*. Even though this trend started quite a few years back, it seems to be on top of the minds …

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Mikko Koski and Krista Elopuro

RADLY rises to challenge traditional marketing agencies with AI

RADLY rises to challenge traditional marketing agencies with AI We are happy to announce that RADLY, a former part of the Helsinki-based marketing agency Dagmar, part of the Salomaa group of companies, is now an independent transformation agency.  Aiming towards the global market, we will put artificial intelligence to work for the development of sales and marketing and will …

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RADLY Blog - Follow up on a take on creative AI - Helen

Follow up: Another take on creative AI

Follow up: Another take on creative AI Last October, we wrote a blog piece about how AI could assist creative work by automating A/B-testing and making simple adjustments to banner creatives. ​ To get everyone to speed, a quick summary of the previous post: We were interested in studying the possibilities of using machine learning to boost creativity in marketing. For this purpose, …

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Rethinking digital marketing

Rethinking digital targeting The severe limitations of manual audience selection in digital marketing can be overcome with predictive audiences estimated with machine learning methods and historical cookie data. Read on to see how RADLY has approached the challenge.​ Digital marketing has taken huge leaps during recent years – both in the total volume, the proportion …

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RADLY Optimizer boosts digital advertising with AI

RADLY Optimizer boosts digital advertising with AI New AI Laboratory RADLY produces software to ever-growing marketing needs. The first step is the launch of RADLY Optimizer, which enhances digital advertising with artificial intelligence. RADLY develops tools for digital marketing with machine learning and artificial intelligence capabilities. It offers better means to improve marketing, but also tools …

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