Are you creating genuine interaction with your customers, B2B marketer?
BLOG Are you creating genuine interaction with your customers, B2B marketer? B2B marketing frequently gets compared to B2C marketing. Some argue that the differences are not that huge in the end, as there are always real people behind the decision-making processes. However, I would say that this generalization is highly dependent on the industry, business […]
Commerce marketing – Why e-commerce platforms are set to become the next big destination for ad investments
BLOG Commerce marketing – Why e-commerce platforms are set to become the next big destination for ad investments What is commerce marketing or commerce advertising? Commerce marketing or commerce advertising is a term that refers to advertising products or services on e-commerce platforms such as Amazon, Alibaba, or Zalando. Here are a couple of examples […]
Three ways to create a better customer experience through machine learning and AI
BLOG Three ways to create a better customer experience through machine learning and AI What does AI have to do with customer experience? When we talk about AI in this blog post, we do not speak of the human-like (or terminator kind of) intelligence which is often referred to as broad AI. But rather about […]
Are you aiming at personalized customer experience with your marketing automation?
BLOG Are you aiming at personalized customer experience with your marketing automation? Ask any marketing director in Finland, and they will tell you that one of the most important digital marketing trends of 2019 was marketing automation*. Even though this trend started quite a few years back, it seems to be on top of the […]