The future of B2B marketing is insightful and predictive – harness it!

BLOG The future of B2B marketing is insightful and predictive – harness it! Numerous studies have proven that for organizations, customer experience is the key to future success. Even though B2B customer journeys differ significantly from consumers, B2B customers still expect the same quality experience. Therefore, to provide excellent customer experiences, organizations should genuinely understand […]

Are you creating genuine interaction with your customers, B2B marketer?

BLOG Are you creating genuine interaction with your customers, B2B marketer? B2B marketing frequently gets compared to B2C marketing. Some argue that the differences are not that huge in the end, as there are always real people behind the decision-making processes. However, I would say that this generalization is highly dependent on the industry, business […]