Discover the best way of spending your programmatic budget

RADLY Optimizer is an everyday optimization tool that is suitable for all marketers from e-com to large FMCG brands. Whether you want to maximize conversions, boost website traffic or increase your programmatic viewability, RADLY Optimizer is the tool for you.

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Better performance

Get the most out of your programmatic budgets with RADLY Optimizer.

Flexible

Pick your goal: maximize conversions, boost website traffic or increase programmatic viewability.

Effortless

After an easy setup, the tool works on its own; no manual analysis or budget tweaking is needed.​

Continuous

Continuous optimization ensures that your budget is always in the right place. ​

How does RADLY Optimizer work?

Optimization is done by a proprietary reinforcement learning algorithm.
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RADLY Optimizer predicts performance potential for all line items.

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Budget is shifted from the line items with low-performance potential to the ones with higher performance potential.

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Continuous optimization ensures top programmatic performance even in changing marketing environments.

RADLY Optimizer works with the Adform programmatic buying platform. Support for other programmatic platforms is under development.

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