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Tomi Suojoki starts as Head of Client Management at RADLY

Hi all, my name is Tomi Suojoki, and I have just joined RADLY as Head of Client Management. My focus at RADLY will be to enhance further our consulting service offering in digital business transformation to help companies bridge the gap between marketing and sales. I am excited to be part of this fast-growing forerunner agency in advanced digital services and transformation consulting. 

In the last few decades, digital development has changed how we live our lives, act with our social circles, and purchase goods and services. Things we used to have to utilize time and effort have been replaced by digital services delivering the same value with a fraction of the trouble. Everything indicates that companies will continue to face pressure to adapt to the disruptive digital innovation, which has only been pushed into turbo gear after the start of the COVID-19 pandemic.  

Making predictions about the future is difficult, as there are too many variables to account for. However, it is a safe bet that B2B companies that invest in their digital capabilities and online customer experience will capture market share from their competitors that does not. Even if your business is not active in online channels yet, your customers are likely already using digital channels to find solutions to their problems. Building digital capabilities and an online presence on your      terms before you are forced to do so by competition or market demand is crucial and feeling slightly out of your comfort zone in your digital development projects likely means you are doing it right. 

Summer is right around the corner, and many are focused on finishing projects and clearing their desks before the upcoming summer holidays. Suppose you are like me and looking for tips on summer reading. In that case, I can give you a recommendation as the Nobel-winning author of the all-time classic book, Thinking Fast & Slow, Daniel Kahneman has released a new book called Noise, which studies the systemic noise in organizations and decision making. If the first book was an eyeopener about our biases and how easily we are affected by our environment, the second book will make you question your human capability to make sound judgments when compared to even simple algorithms.  

Whether you are starting your digital development journey or are already in the advanced stages of digital transformation, we at RADLY can help you take things forward, so do not hesitate to contact me if you want to chat. Have a great summer! 

Best regards, 

Tomi  

*Forrester, 2015  

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Tomi Suojoki
June 22, 2021