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Seminar: See how RADLY and YIT built bridges with marketing data strategy

Marketing and sales data strategy is about so much more than data. It´s about people. In our speech here you´ll learn how we built bridges inside YIT with marketing data strategy project.We´ll also shed some light on:


– What is marketing and sales data strategy
– What are the business benefits of it
– How to run the process and what parts of it are crucial
– What are the main challenges and threats of the project
– How to unify people to make the project a success
– How YIT found allies inside organization and strengthened their data culture

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Heini Nuutinen
October 14, 2021